Cyprus Tourism Organisation (CTO), in collaboration with Cyprus Ministry of Culture and Education, has launched an educational programme, titled Young Ambassadors of Tourism, aiming to fully involve elementary school students into the world of tourism. 

The concept was first conceived in 2004 and has since been upgraded and enriched in order to become more engaging for students, with the current cohort participating in the second year of the updated scheme.

Aiming to raise awareness about hospitality, conservation of cultural and environmental heritage, the initiative includes a series of lectures by tourism stakeholders as well as educational excursions and tours across the island with a qualified guide. Upon completion, the children involved will be awarded with a special diploma and a souvenir.